Call me Uri.
Brand Marketing | Storytelling | Business Development |
A proud leader who puts the puzzle pieces together in creative projects for you.
Brand marketer, Storyteller & Master of Creative Operations
With a dynamic background spanning agency, corporate, and start-up settings, I bring a rich blend of experience, skills, knowledge, and leadership to elevate your projects and business vision. My approach isn’t just about meeting goals; it’s about exceeding them with flair and strategic innovation.
My journey from the ski slopes as a professional coach to academia with degrees in Sports Marketing Management and a Bachelor of Arts in Communications has not only crafted my personal identity but also equipped me with a versatile skill set that thrives on diversity and challenge.
I operate where creativity meets execution. I specialize in merging creative vision with operational prowess, adept at translating complex concepts into straightforward, actionable plans.
Looking for a brand marketer who combines a sharp eye for design with a strategic mindset? Let’s talk. I’m here to bring your brand’s vision to life, making sure every play is a winning move.
Uri.
My Services
Brand Marketing & Creative Operations
Conception and/or management of creative campaigns
Development of brand architecture (strategy, image & voice)
Market research, competitor analysis & positioning
Experiential Production
Production of events & brand activations (visit my production studio Seek Prod here)
Business Development & Client Partner
Growth & Innovation initiatives
Development of partnership strategies
RFP’s (procurement process / forecasting / scope of work / pitch deck)
Development of product launch
Support in market expansion
My Approach
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Drawing on my experience with diverse brands, I’ve consistently focused on a key objective: authentically connecting with specific cultures. My expertise in the outdoor sports, apparel, and beverage sectors enables me to guide you in understanding and resonating deeply with your target audiences, leveraging cultural nuances to achieve strategic alignment.
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The magic happens where craftsmanship meets creativity. This sweet spot allows our creations to evoke emotion, serve a purpose, and maintain uniqueness. I specialize in fostering this synergy, helping you connect your marketing efforts with genuine brand affinity.
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Brand everything. With my versatile skill set and strategic vision, I possess a comprehensive grasp of brand marketing. From initial conceptualization to tracking outcomes, I meticulously consider every aspect of a project, ensuring thoroughness and attention to detail throughout.
Achievements
Some of the amazing work I got to be a part of in recent years.
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2023 / Sid Lee employee
Project: FIFA World Cup 2026™ Brand Design RFP (Won)
Role: Global Creative Project Manager
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2023 / Sid Lee employee
Project: Agency Of Record RFP
Role: Global Creative Project Manager
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2023 / Sid Lee employee
Project: Partnership Announcement
Role: Global Creative Project Manager
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2023 / Sid Lee employee
Project: U.S.A. Focused Campaign
Role: Global Creative Project Manager
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2018-present / Seek Productions
Project: Brand Activations
Role: Executive Producer
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2023 / MTL Productions
Project: F1 Montreal after-party
Role: Executive Producer
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2022-2024/ GURU Employee
Projects:
Brand Book
Rebranding
Packaging
NBA athlete endorsement launch
Market expansion (Rest of Canada) advertising campaigns
Roles:
Brand Manager
Integrated Marketing Manager
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I started Seek Productions back in 2018, and since then, we've played a pivotal role in helping The North Face Canada build genuine connections within communities by spearheading the majority of their brand activations. Over the past seven years, we've collaborated on numerous projects with them, and our partnership continues to thrive.
Seek Productions is an event production studio specializing in grassroots brand activations, turnkey events & in-store experiences and is also open for business.
Advantages
Get started quick
Simplified processes
Measurable results
Clear deliverables
Fresh vision & momentum
Extra hand
Cost Saving
Diversity of roles
Let’s work together.
Based in Montreal, Canada
Willing to work anywhere.